The Real Reason Most AI UGC Video Ads Underperform (And It Isn't the Avatar)
Scroll through any discussion of AI UGC video ads and the conversation almost always centers on avatar realism, how lifelike the AI actor looks, how natural the lip sync is, whether viewers can tell it's synthetic. This focus is understandable but largely misplaced. Testing AI UGC video ads across different product categories consistently shows that avatar quality is a secondary factor in...
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